Two of South Korea’s most popular sportsmen - the footballers Cha Du Ri and Ki Sung Yueng - have teamed up with one of Scotland’s most prestigious products, Harris Tweed, to promote the iconic fabric in their homeland.
In support of a major push to expand sales of Harris Tweed in Korea, the two Celtic players were fitted out with bespoke jackets by Harris Tweed Hebrides, the major producer based at Shawbost in the Isle of Lewis.
Ki Sung Yueng said: “It is a pleasure to tell people at home in Korea about a great Scottish product. It is beautiful to wear and ideal for the climate in Korea which is quite similar to Scotland’s.”
Cha Du Ri added: “I am sure there will be a good market in Korea for Harris Tweed which is a very exclusive fabric that looks good and feels good to wear.”
Harris Tweed Hebrides is one of 30 UK companies taking part in the British Lifestyle Showcase at the British Embassy in Seoul. More than 400 guests from most of Korea’s biggest retail and design houses are expected to attend.
The chairman of Harris Tweed Hebrides, former UK Trade Minister, Brian Wilson, said: “We are very grateful to Cha Du Ri and Ki Sung Yueng for helping to introduce Harris Tweed to a wider audience in Korea.
“At present, our main market is in Japan where people love not only the fabric but the heritage which lies behind it. We have a growing market in Korea and hope that it can be expanded through our participation in this prestigious event at the British Embassy.”
Harris Tweed Hebrides creative director, Mark Hogarth, added: “Harris Tweed has struck a chord with trendy street-wear brands in Seoul and other Korean cities. It is a very exciting market for our company.”
The jackets in dark grey herring-bone worn by Cha and Ki were made by Marco Rossi, the tailoring partner to Harris Tweed Hebrides in Glasgow and a regular user of the fabric.