Golfers Hugh Maclean and Bill Scott feature in the latest VisitScotland advert, which screens on television for the first time this week.
As many visitors discover every year, the Outer Hebrides is full of pleasant surprises and VisitScotland is now urging everyone to “Surprise Yourself” with the launch of their latest marketing campaign.
The £3.5 million UK and Ireland campaign Surprise Yourself launches this week with the stunning new TV advert, featuring, amongst others, Hugh Maclean and Bill Scott playing the Harris golf course, is being screened nationally.
The campaign is focusing on presenting the country’s myriad of surprising twists on familiar Scottish backdrops and it is hoped it will generate more than £65m for the Scottish economy.
The advert has been directed by Glasgow-born David Eustace who has followed a seldom-trodden career path. The 49-year-old, who worked at Barlinnie Prison from 1981 to 1989 and is now a world-renowned photographer, got behind the camera to direct VisitScotland’s new television advert.
Mary Ann Maciver, VisitScotland Island Manager said: “The importance of tourism to economic growth in the Outer Hebrides is underpinned by the extra £1.5 million of investment into the Surprise Yourself campaign, which allows VisitScotland to increase its pre-Easter marketing activity.
“We all know that people want to visit Scotland, but this is all about persuading them to book now. We are absolutely thrilled with the new adverts, which David has done a magnificent job of directing.
“It’s great that the Outer Hebrides is featured once again in a VisitScotland TV campaign following on from the great exposure we had through the Perfect Day advert filmed in Barra.”
She added: “The Hebrides are an amazing holiday destination and chock full of surprising things to see and do. Our Surprise Yourself campaign will be used throughout the year, moving away from the seasonal campaigns of the past.”
The advert director David Eustace commented: “As well as the stunning landscapes, I think that the new adverts for Surprise Yourself portray the warmth and friendliness of the Scottish people.
“It’s not only extremely humbling to be asked to help promote one’s country but also such a privilege to work alongside a group of individuals who care as passionately as I do in promoting something so close to all our hearts.
“I hope in some way we have created a commercial that will attract others to come and experience the beauty, mystery and spectacle that is Scotland.”