Outer Hebrides inspired the blockbuster Brave

Film fans.......Merida look-a-like Danna Simm with Paul Cochrane (right) and Bob Beveridge of the Clanranald Trust take a first look at the DVD of Brave released on DVD and blu ray today (Monday 26 November).'John Lasseter, the Chief Creative Officer of Pixar and Walt Disney Animation Studios, described 'falling in love' with the country.New VisitScotland research has revealed that the national tourism organisation's Brave television adverts have been a hit with viewers. A consumer brand tracking survey showed that four out of ten people who recognised the advert engaged in a positive action or behaviour afterwards, such as planning a trip to Scotland; going to VisitScotland.com or VisitScotland.com/brave

Film fans.......Merida look-a-like Danna Simm with Paul Cochrane (right) and Bob Beveridge of the Clanranald Trust take a first look at the DVD of Brave released on DVD and blu ray today (Monday 26 November).'John Lasseter, the Chief Creative Officer of Pixar and Walt Disney Animation Studios, described 'falling in love' with the country.New VisitScotland research has revealed that the national tourism organisation's Brave television adverts have been a hit with viewers. A consumer brand tracking survey showed that four out of ten people who recognised the advert engaged in a positive action or behaviour afterwards, such as planning a trip to Scotland; going to VisitScotland.com or VisitScotland.com/brave

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RELEASED on DVD and blu-ray yesterday (Monday, November 26th), the No.1 cinema blockbuster ‘Brave’ features in its DVD extras a documentary – ‘Brave New World’ – which shows Disney-Pixar staff on a series of research trips in Lewis and Harris during the movie’s production.

The delegations from Disney-Pixar drew much of their inspiration for the blockbuster animation from visiting attractions such as the Carloway Broch, Gearrannan Blackhouse Village, the Callanish Stones and, of course, Luskentyre Beach.

The production team also stayed locally with the Doune Braes Hotel, Carloway, and at Hotel Hebrides, in Tarbert.

New VisitScotland research has revealed that the national tourism organisation’s Brave television adverts have been a hit with viewers.

A consumer brand tracking survey showed that four out of ten people who recognised the advert engaged in a positive action or behaviour afterwards, such as planning a trip to Scotland; going to VisitScotland.com or VisitScotland.com/brave

Alan Mackenzie, VisitScotland’s Island Manager, said: “Disney-Pixar’s Brave has catapulted Scotland into the hearts and minds of millions of people all over the world, raising the profile of our country and inspiring potential visitors to come and experience our amazing landscapes, legends and history for themselves.”

A VisitScotland promotion and competition will now also appear on 1.5 million copies of the DVD and blu-ray.

The national tourism organisation, which teamed up with Disney-Pixar to promote the country on the back of the worldwide exposure presented by the movie, has also revealed that its {http://www.visitscotland/brave|www.visitscotland/brave|Click to visit website has received 1.5 million hits since it was launched earlier this year.

The site features nearly 400 Brave holiday experiences from nearly 850 providers all over Scotland, many from the Outer Hebrides.

Mr Mackenzie added: “Our campaign with Disney-Pixar is an incredible opportunity for businesses in the Outer Hebrides to get involved.

“The film’s release on DVD and blu-ray, including fascinating special features that promote the Outer Hebrides are really ‘money-can’t-buy’ adverts for our region.”