THE young talented singer/songwriter from Carrbridge, Rachel Sermanni, is raising her international profile with the release of her debut EP ‘Black Currents’ in Japan.
Rachel, 20, is one of Scotland’s brightest up-and-coming music stars, making her industry showcase debut at 2010’s goNorth expo in Inverness before quickly scooting up the ladder to be a hit at key events including The Great Escape in Brighton, Eurosonic in the Netherlands, and Celtic Connections.
And this week she’s been busy showcasing in Los Angeles at Musexpo – an event which helps bring together the music world and brokers many new businesses and creative prospects and which has provided opportunities for talent from around the world, including Katy Perry and Jessie J.
Ullapool based promoter and Rachel’s manager Robert Hicks from Beyond Promotion has been working with Highlands and Islands Enterprise (HIE) to support her international profile, leading to the stocking of ‘Black Currents’ in 40 of the leading Tower Records stores in Japan as part of a two month ‘female voices’ promotional campaign.
Mr Hicks said: “Rachel is one of the most professional and talented people I’ve worked with, not only from the Highlands, but anywhere. Her appetite for hard work is second to none, having played over 150 shows in the past 12 months alone.
“With the continued touring we’re building a strong fan base across Europe and indeed worldwide in readiness for the launch of Rachel’s debut album in the autumn.”
Creative Industries manager at HIE, Iain Hamilton, commented: “The level Rachel has reached in such a short space of time is amazing and she certainly looks to have an incredibly bright future.
“We are working with a number of individuals and businesses to grow the creative industries in the region, and it’s fantastic to see the talent and skills of a young artist based in the Highlands recognised globally.”
And Rachel added: “Thank you to HIE who have provided support to me and the team around, allowing us to get to places and play for people that otherwise, would have been far out of reach.
“I have been having a wonderful time and I am learning so much thanks to these opportunities.”
Rachel – whose new single ‘Eggshells’ is due for release on Monday, May 21st – has been busy putting the finishing touches to her album in London and, following her showcasing in LA this week, will tour with the band Fink in Sweden, Norway and Germany before returning home for her largest Scottish headline show at Oran Mòr in Glasgow.