The Am Politician pub in Eriskay is participating in a major new national digital initiative that promotes its unique Scottish story.
Scotland’s Pubs and Bars – A Story to Tell is a partnership between The Scottish Licensed Trade Association, Diageo and Tennents, supported by VisitScotland’s Growth Fund.
It promotes a positive image of Scottish pubs to both existing and new visitors to Scotland, highlighting their variety, quality and culture.
Mike Cantlay, VisitScotland Chairman, said: “We are delighted to have supported The Scottish Pubs and Bars – A Story to Tell campaign with VisitScotland’s Growth Fund.
“The new guide is a great way for the local licensed trade across Scotland to get involved in a tourism initiative and I’m sure the stories they’ve provided will help entice even more people through their doors this year.”
Paul Waterson, Chief Executive of the Scottish Licensed Trade Association, added: “The SLTA is delighted that our Pub and Bar Stories campaign, the biggest Scottish pub and bar promotion ever, is now up and running.
The Am Politician is a great example of the important role that our pubs and bars play in welcoming visitors to Scotland. The participating premises can now share their unique stories, not only with their Scottish audience, but through various marketing opportunities, the international visitor.
“Our pubs and bars are an integral part of the communities they serve and have a vital role to play in the success of our tourism business,” he continued.
“We are very proud of the Outer Hebrides Licensed Trade, its people and its heritage. We are determined to make sure their stories help to make 2014 a special year for the local licensed trade.”
Am Politician is named after the SS Politician which sank in February 1941 en-route to Jamaica in the waters between Eriskay and South Uist.
All crew were rescued and the islanders helped themselves to some of the 40,000 cases of Scotch whisky before winter weather broke up the ship.
The pub was built in 1988 when the island had approximately 200 residents and was accessed only by boat.
It was named in her honour and carries a couple of the famous whisky bottles from that time. There have been numerous films and books such as ‘Whisky Galore’ written about the SS Politician.
Scotland’s Pubs and Bars – A Story to Tell is a £110,000 initiative which has been match-funded with £55,000 from the VisitScotland Growth Fund comes as recent figures show that tourist spend in Scotland’s pubs and restaurants is expected to grow significantly by 2017.
Pubs and bars involved in the campaign can be found at www.scotlandpubsandbars.co.uk and on a free app, which is available to download via iTunes and Google Play.
Flyers for the campaign have been distributed via VisitScotland’s Information Centre network and other key sites.
The initiative also includes the production of limited edition beer mats, T-shirts and delivery of a targeted PR campaign and storytelling training delivered by Tennent’s Training Academy.
In addition, VisitScotland is supporting the campaign with online and e-mail marketing, social media and PR.