NHS Communication Strategy out for consultation

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COMMUNICATION plays a vital role in every area of work within NHS Western Isles, and the organisation is committed to ensuring that both internal and external communication is high quality and effective.

To ensure the Board achieves this aim, members of the public are being encouraged to contribute to the review of the Board’s Communication Strategy, to highlight any areas for improvement or make suggestions for change.

The reviewed Communications Strategy is currently available for comment. The aim of the Strategy is to develop a culture of effective two-way communication at all levels; and the Communications Strategy details the methods used to communicate both internally and externally.

The Communication Strategy sets out a number of key objectives, which range from increasing public understanding and awareness of developments, issues and decision-making; to ensuring equality issues are actively considered in all communications outputs and activities.

The Strategy is supported by a comprehensive Action Plan which details the actions that will be progressed to achieve the communications objectives.

Comments on the new draft Strategy will be welcomed before the deadline of September 15.

The Strategy is available in the ‘News and Updates’ section of the NHS Western Isles website – www.wihb.scot.nhs.uk – where a feedback form is also available. If you would like a hard-copy of the Strategy, please contact Maggie Fraser on 01851 708060 or at maggie.fraser@nhs.net