The Outer Hebrides Tourism Industry Association (OHTIA) is working closely with the London office of Quercus Books who have just launched a competition to recruit the top 100 ‘superfans’ of crime writer Peter May.
Award-winning May, author of several stand-alone novels and two series, is perhaps best loved for his internationally best-selling ‘Lewis Trilogy’ set in Scotland’s Outer Hebrides.
The superfans will be asked to submit suggestions outlining how they would help share Peter May’s books and extend their enthusiasm to new readers.
The lucky 100 superfans will receive a pack including early copies of May’s next book, Runaway, out January 2015; a copy of the Lewis Trilogy companion photobook Hebrides; five copies of their favourite May title; and regular updates and excerpts.
Quercus is asking fans, who have until September 14th to apply to be a superfan, to document their sharing experience on social media using creative and imaginative sharing techniques.
Ultimately, the fan who is judged to have undertaken the best sharing campaign come the end of January will win a holiday to the Outer Hebrides to visit the places which have inspired May’s writing, and which have lead to the creation of the Peter May Trail.
Quercus is promoting the superfan competition online, in libraries via The Reading Agency, and with key crime bloggers.
Marketing manager at Quercus Bethan Ferguson said: “Peter May is a first class crime writer and has such a loyal and enthusiastic fan base that we wanted to give them the opportunity and means to share that enthusiasm with other book lovers.”
And Ian Fordham, Chair of the OHTIA added he was delighted at the positive exposure which the Outer Hebrides have received as a result of Peter May’s Lewis Trilogy.
He said: “Other UK destinations have seen literary tourism grow into a commercially significant phenomenon.
“With an increasing Peter May fan base and huge interest in The Lewis Trilogy, we are anticipating raised awareness of the Outer Hebrides, specifically of the locations referred to in The Lewis Trilogy as well as the companion photobook ‘Hebrides’.
“ This was the reason we developed the Peter May Trail - www.petermaytrail.co.uk - which guides visitors around the Lewis Trilogy locations throughout the islands,” he continued.
“We wish the best of luck to all fans entering the competition and look forward to welcoming not just the winner to the Outer Hebrides, but may more of Peter’s fans who have been inspired by his books.
“We know it’s no wonder that these islands captured the imagination of Peter May, and we’re sure many of his fans will be captivated by them too.”
The 100 superfans will be announced on October 1st and the ultimate superfan winner will be announced on January 31st.
Fans can apply at www.quercusbooks.co.uk/peter-may-superfans/