Approximately 1,400 children under the age of 11 are killed or seriously injured on Britain’s roads every year, which is almost 27 children per week.
The importance of promoting child safety on our roads, especially during the darker winter months, cannot be over stressed.
As part of ‘Brake’ the national road safety charity and on behalf of the Lewis and Harris Childminding Group, Rachel Macdonald, a local registered childminder, organised a ‘BEEP BEEP’ day at Stornoway soft play area, ‘Adventure Island’
‘BEEP BEEP’ aims to raise awareness amongst parents/carers and the wider community about protecting children on roads.
Local Police, Traffic Warden and Fire and Rescue personnel were on hand to promote the key messages to a lively group of children between the ages of 2-4: “Hold hands, be attentive and wear bright clothing when venturing out in the winter months.”
A huge poster with painted handprints was created to reinforce the holding hands message and information on Car Seat Safety was distributed to the adults present along with luminous stickers, Green Cross Code information and various other goodies for the children.
To reinforce the of wearing bright coloured clothes, Rachel approached Local Company, FES FM, and they were delighted to support the initiative by providing high visibility vests for the children to wear.
Terry Ovenstone Operations Manager commented: “FES FM are delighted to support such a worthwhile cause, with the long dark days of winter upon us it is essential that our pre-school children are seen when taking part in outdoor activities. FES FM is committed to supporting the local community.”
Further support for the event came from ‘Adventure Island’ who donated all the entrance fees for the day to the Brake Charity.
Rachel told the Gazette: “I would like to thank Adventure Island, the local Community Safety Partnership, local Police Officers, Fire Service and Traffic Warden for attending and taking the time out of their busy day to spend time with the children.”
“People sometimes think it is difficult to engage children of this age but a few minutes here and there, fun and encouragement works wonders. Remember, it’s never too early to convey the road safety message.