Stornoway brewery secures Aldi deal

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Berserker Export Pale Ale from Hebridean Brewing Company on Stornoway will feature in Aldi’s eighth in-store Beer Festival as part of the retailer’s celebration of the best up and coming beers from Scotland.

On sale now in Aldi’s 64 Scottish stores while stocks last, the Beer Festival is expected to be worth in excess of £160,000 to the breweries involved with the retailer stocking 94,000 bottles of craft ales from 35 of Scotland’s best breweries.

Berserker Export Pale Ale (7.4% ABV, £1.99/500ml) is made using a 150 year old recipe to create an ale that is light in colour but strong in flavour.

Since the first Aldi Beer Festival took place in 2012, the Scottish breweries involved have received over £1 million from sales.

Michael Whiteford, Buying Director at Aldi in Scotland, said: “The Scottish Beer Festivals have proved hugely successful and demand for craft beer in Scotland continues to grow. It is very important to us at Aldi to give small breweries their first big break, allowing them a platform to showcase their fantastic craft beers.

“Scotland continues to produce some of the best craft beer on the market and our Beer Festival allows our customer the opportunity to try a wide array of beers that are not all readily available. We are sure this milestone Beer Festival will be a big success with a wide range of different craft beer styles to choose from.”

Tony Jerome, Communications Director for the Society of Independent Breweries (SIBA), said: “Once again, it is excellent to hear that Aldi is supporting the brewing industry in Scotland and showcasing 35 different beers from some of the very best craft breweries the nation has to offer, many of which are members of SIBA. Looking at the list of beers on sale, there is something for everyone to enjoy ranging from dark porters to golden ales and strengths ranging from 3.4% to 8.3% ABV. I’m sure the in-store Festival will be a huge success.”