There was a distinctly fruity flavour at Stornoway’s Co-operative Food store in MacAulay Road on Monday as staff swaped their uniforms for giant fruit costumes to celebrate the start of Fairtrade Fortnight. Customers were greeted by staff dressed in larger-than-life banana, grape and blueberry costumes.
The event coincides with the start of Fairtrade Fortnight (28 February to 13 March), the annual celebration of Fairtrade aimed at raising the profile of FAIRTRADE Mark products, which guarantees a fair price for producers in developing countries and provides an additional social premium to fund vital community projects.
Customers who make the switch from conventional to Fairtrade products will help growers in some of the world’s poorest countries, including Chile, from where The Co-operative is sourcing the world’s first fresh Fairtrade blueberries.
To encourage shoppers to switch, The Co-operative has a range of offers on Fairtrade products, including buy one get one free on 40g bars of Co-operative Fairtrade chocolate (until 19 April) and a 3 for £12 offer on a selection of Co-operative Fairtrade wines from South Africa (until 15 March).
The Co-operative is the UK’s leading supermarket supporter of Fairtrade, and its extensive Fairtrade range, covers everything from chocolate to cereals, hot and cold drinks, fruit and nuts, and a market-leading wine range.
As part of its groundbreaking Ethical Operating Plan, The Co-operative, has pledged to convert even more of its own-brand products to Fairtrade.
Steven Cooper, Store Manager at The Co-operative Food store in MacAulay Road, Stornoway, said: “It’s not everyday you find giant fruit walking around your local grocery store, so hopefully our oversized antics will encourage shoppers to stop and think about the global benefits of pickpicking up Fairtrade products locally.”
Pictured above are the staff in their fruity costumes! SGD. 22249