HM Coastguard tops reputation survey

HM Coastguard has achieved the highest score for public services in research on reputation carried out by the Reputation Institute (RI), it has emerged.

The plaudit for the under threat organisation could not have come at a better time for campaigners pressing the Government and the Maritime and Coastguard Agency into a rethink over their plans to halve the size of the emergency service.

RI undertakes the largest annual survey of corporate reputation across 34 countries and the survey, measures reputation among members of the public. While the global average score for corporate reputation according to the RI is 64.2 out of 100, HM Coastguard scored 95.27.

Local ambulance and paramedic crews and Air Ambulances came second and third in the ratings, achieving 94.41 and 93.09 respectively.

The research, which was carried out for the Institute of Chartered Secretaries and Administrators (ICSA), revealed that services, governance and citizenship were the three key drivers for building reputation within the public services.

Seamus Gillen, ICSA’s Policy Director commented: “This is great news for HM Coastguard. The

research proves that public services with a good reputation benefit from higher levels of public support. This is critical in the current climate where public services need to maintain their popularity among the communities to whom they provide services.”