JudoScotland, the governing body for the sport in Scotland, has announced that The Scottish Salmon Company will be its new headline sponsor.
The sponsorship deal, which started in May, is another positive step for the team that delivered an amazing medal scoop at the Commonwealth Games.
The connection between The Scottish Salmon Company and JudoScotland developed from Scottish judo legend George Kerr CBE, when the business got involved in supporting judo in The Outer Hebrides, where many of its 44 farms are located and the Stornoway processing plant.
For over five years Kerr has delivered a programme to introduce young people in Stornoway to the Japanese martial art, which has been supported by the company.
The success of this activity has naturally evolved and resulted in The Scottish Salmon Company progressing from its initial community roots activity, to offering its support at national level.
This has been an incredible summer for JudoScotland, who proudly took home six gold medals for Scotland at the Commonwealth Games, as well as a further seven medals; and things are not set to slow down.
The Senior European Championships will be taking place from 9- 12 April and The Scottish Salmon Company’s involvement will support the team as it prepares for these and looks to grow the sport across the country.
Craig Anderson, Managing Director of The Scottish Salmon Company, said: “After such a strong performance at the Commonwealth Games, which saw JudoScotland secure 13 medals overall, there is no doubt that Judo Scotland is set to produce many more truly world class judo athletes. As a business dedicated to producing first-class Scottish salmon, we share a common motivation with these athletes: pride and passion. We are proud to be Scottish and we are proud to support Judo Scotland.”
And commenting from JudoScotland, Douglas Bryce, chief executive, said: “The sport is currently enjoying huge limelight following the Games and our partnership with The Scottish Salmon Company will enable us to continue this momentum over the next year as we look to the Senior European Championships.”
JudoScotland has a growing membership in excess of 7200 members, with member clubs spread across the country from the Border to Stornoway. Most clubs will offer free introductory judo sessions so that anyone in Scotland can experience Scotland’s most successful sport at the Glasgow 2014 Commonwealth Games.