Called Pilot, the scheme allows buyers using Ford Credit to finance their car to sub-rent it to other people, who can make bookings online through a partnership with easyCar Club.
It is targeted at so-called ‘Millennials’; people born between 1980 and the mid-1990s who are tech-aware and open to new ideas like Pilot, which are aimed at saving them money.
“There is consumer interest in sharing the cost of vehicle ownership and this programme will help us understand to what extent that interest extends to customers who are financing a Ford vehicle,” said David McClelland, vice president, Marketing, Ford Credit.
“Realistically, most vehicles are parked and out of use much of the time. This pilot will help us gauge our customers’ desire to pick up extra cash and keep their vehicles in use.”
Renters would pick the keys up from the car owner or a safe location before returning both car and keys to where they came from following the rental period.
The six-month scheme is accepting entrants until August 1, but only those who have been contacted directly by Ford Credit are eligible to join.