An eleven day national advertising campaign, promoting careers in Gaelic teaching kick started at the weekend on Scottish Television.
The campaign, which will reach over 1.5 million viewers throughout Scotland, hopes to attract new students to the profession while also promoting to others who are already qualified in teaching, the rewards and challenges that exist in this fast growing education system.
Edinburgh-based production company, Muckle Hen Productions, produced and directed the four unique adverts for Bòrd na Gàidhlig.
Each advert features the viewpoint of school pupils and is set in a variety of situations from an art class, science class, P.E class and language class.
The adverts effectively show the diversity of Gaelic-medium education in a variety of school environments. The adverts were filmed in three schools in South and North Lanarkshire.
The creation and broadcasting of these adverts is a significant step forward in the drive to recruit the many more Gaelic teachers needed to meet the headline target of the National Gaelic Language Plan 2012– 2017, to double the number of children going into Gaelic medium education.
Through the work of Bòrd na Gàidhlig’s Teacher Recruitment Officer, partner organisations and others, significant growth has been seen in the number of people taking up Gaelic teaching as a career over the last few years.
Head of Education and Learning Mary MacMillan said: “Television advertising is a first for Bòrd na Gàidhlig and indeed for Gaelic-medium Education.
“We are delighted with the way in which Muckle Hen have brought our ideas to life in such an exciting and positive way.
“There are an abundance of career opportunities in Gaelic-medium education, and in using TV advertising we can reach hundreds of thousands of people with this important message.
“Scotland aims to double the number of children going through Gaelic-medium education by 2017 and this is only achievable by also increasing the number of Gaelic teachers.”
The adverts will be shown at different times until December 18th, they will also be shown around different programmes through the STV Player early in January.