Once the centrepiece of a hearty breakfast for the hardworking crofter and disparaged as part of the unhealthy fry-up the health benefits of Stornoway’s black pudding were often ignored.
But in 2016 it has finally found its place amongst the superfoods of quinoa, kale and black beans as the newest addition to a balanced, healthy diet.
Clean eating of natural foods has been hailed as the way forward for all of us and processed food often gets a bad press, but the humble black pudding has bucked this thinking, with its benefits such as filling protein, potassium, calcium, magnesium, zinc and iron which is needed to make healthy blood cells, it is expected to become increasingly popular in 2016 amongst health conscious foodies.
The news can only be good for the Islands’ Stornoway black pudding producers and the town’s Charles Macleod Butchers has reported it has seen postal demand for its famous delicacy increase substantially over the last few days, perhaps due to this new superfood tag.
Lorna Maclennan, director of the butchers’ shop in Stornoway, said: “We have had a surge in the number of people ordering their black puddings direct, January is usually quiet, but we have had 100 orders with more coming in all the time.”
Yet Lorna revealed that the growth of the product has been an ongoing since black pudding achieved European protected status in 2013, following a campaign by four island butchers.
This protection means that the black pudding can only be described as from Stornoway if it is made in the town.
Lorna revealed:“It’s been an ongoing trend since it got PGI (Protected Geographical Indication) status, as people know it is a good quality product, she added: “It’s been a staple on the kitchen table throughout the Hebrides for many years, it’s now good to see its benefits being recognised.”
The shop supplies to all over the country including London and Sheffield.
In fact such is demand that the business is in the process of expanding to create a stand alone factory due to be complete within the next few months.