Two Scottish charities stand to benefit from tens of thousands of pounds of free design and branding services from top UK agency Good.
The charities Govan & Craigton Integration Network in Glasgow and An Lanntair Dementia Friendly Community project, based on Stornoway and serving the whole of the Western Isles, will share the award of £50,000 worth of services from the award-winning firm.
The two charities were chosen from dozens of entrants for an initiative launched by Good in March this year. The scheme, called Good for Nothing, will see the agency choose a new charity or charities /not for profit organization(s) every year for a decade, ultimately giving away half a million pounds worth of services to projects that aims to do good or improve the world in some way.
The agency, which is based in London and Glasgow, works for the likes of Ford, Campari, Unilever, Honeywell and Bacardi among others and set up the scheme to celebrate its 10th birthday.
Govan & Craigton Integration Network (GCIN) is based in the south of Glasgow and helps to support migrants, particularly asylum seekers, as they settle in the city.
As Glasgow has grown to be the largest host city for asylum seekers in the UK, the pressures on the charity have increased in recent years. It now supports and advises a huge number of individuals and organisations across Glasgow. The charity also runs Voice Over, a social enterprise that provides interpreting and translating services, with profits going to GCIN.
The charity hopes that with better branding and design, it can begin to generate more awareness of its services for those that need to use it, and for those that might support it – hopefully of course, leading to higher donations.
The second beneficiary is the Dementia Friendly Community project based at An Lanntair on Stornoway on the Isle of Lewis.
An Lanntair is a multi-arts centre, and in partnership with Life Changes Trust, has set up a community project to reach out to those living on the island, and in the wider Western Isles Community, living with dementia.
Heather Baillie, project co-ordinator at the Dementia Friendly Community Project, said:
“There is a need for people who are living with dementia and those in their circle of care to be part of an inclusive community. It’s important to be given opportunities to maximize our lives and our potential, whatever our diagnosis.
Tapping into creativity and imagination with creative projects doesn’t remind those of dementia of their illness, but celebrates their abilities. With Good’s help we want to create the soul behind this venture; to engage the community and produce a platform that reflects the creative work that we do.”
Owen Fenn, development co-ordinator at GCIN added:
“Given the right branding and strategic plan, we know our organization can grow and develop even further over the coming years. We anticipate an even steeper rise in those who need access to the services we provide in the next decade. Being able to let people know clearly and simply about the work we do would be an incredibly powerful step for the charity.”
Keith Forbes, founding partner and creative director at Good, said:
“Over the years, we’ve seen the real, effective good that design and branding can do for clients of all sizes – and particularly in the not-for-profit sector. Both An Lanntair and GCIN impressed us enormously with their dedication to those they help and we know that we will be able to make a real, measurable difference to them over the coming years.
“As a business, we’ve done lots of work to raise money for charity, but working with GCIN and An Lanntair in this way gives us the chance to really make an impact and create sustainable change for our first set of beneficiaries.
“We will be opening up Good for Nothing again next spring, inviting entries from social enterprises and charities once more – and will do the same every year until 2015. We can’t wait to follow the progress of our first two beneficiaries over the next decade.”