Festival fashion is usually more about being practical than trend-setting but on Saturday the catwalk comes to HebCelt.
The festival arena is seen as the ideal stage to showcase the work of three independent designers - Diggory Brown, Rarebird and Sallie Jayne Avis – who are making a film to promote their garments and accessories made in Lewis.
Netty Sopata from Diggory Brown said: “The film will focus on the skills involved and the quality of the garments produced, with strong emphasis on the fact that each stage of design and production takes place in the Outer Hebrides.”
Fashion films are an increasingly common marketing option for small businesses to reach a worldwide web client base and with growing demand for high quality garments being designed and made in the UK it is an ideal way to demonstrate the quality products being produced in the Hebrides.
The film, which will be two to three minutes long and without dialogue, will take viewers through the various stages involved in making and selling fashion items, from the artistic inspiration and sketching to the pattern drafting, machine production and tailoring and the promotion and retail to the public.
On Friday the film makers will visit the workroom of kilt designers Diggory Brown and Sally Jayne Avis’s bridal-wear studio, both in Ness, and the following day they will capture some fly-on-the-wall-style shots of a photo shoot at the festival.
They will wrap up proceedings on Monday at Rarebird’s Harris Tweed designs studio in Carloway.
All three designers will also be trading from the craft traders’ tent over the festival period.