VisitScotland has launched the second iteration of its Gaelic Language Plan.
In the document, which covers a three-year period up to December 2018, the national tourism organisation details its commitment to the language it describes as “a fundamental part of Scottish culture”.
It comes after VisitScotland’s most recent Visitor Survey revealed that finding out more about Gaelic was of interest to a third of visitors to Scotland.
The Gaelic Language Plan sets out to fulfil VisitScotland’s duty to help deliver the objectives of Bòrd na Gàidhlig, the National Gaelic Language Plan and to meet the duties laid out in the Gaelic Language (Scotland) Act 2005.
By doing so, VisitScotland hopes to encourage wider recognition of the unique and continuing contribution of Gaelic to Scottish life. It will also work with other public bodies and the Scottish Tourism Alliance with the aim of developing a strategy for Gaelic Tourism.
Through the plan, VisitScotland aims to support the use and learning of Gaelic within the organisation, and to promote it further through VisitScotland’s interaction with visitors, tourism businesses and stakeholders across Scotland and around the world.
The plan makes a clear commitment to demonstrate equal respect for Gaelic and English with regard to bilingual services and resources.
VisitScotland will promote Gaelic to visitors through its pre-arrival marketing, via its consumer-facing website, and through its on-arrival marketing via a printed leaflet on Gaelic. Through its cultural tourism activity, the organisation will ensure that the Gaelic culture is highlighted in its promotional activity, publicising through its various channels the wide variety of Gaelic-related events taking place across Scotland.
Also detailed in the plan is VisitScotland’s continued commitment to:
· Identify Gaelic speakers working in its Visitor Information Centres
· Provide Gaelic language learning opportunities for its staff
· Provide Gaelic speakers to speak on Gaelic medium radio and television. VisitScotland also has guidelines to identify when it is appropriate to translate press releases into Gaelic
To view the second iteration of VisitScotland’s Gaelic Language Plan, go to: website