Harris Tweed Hebrides up for Scottish fashion award

SHAWBOST-based Harris Tweed Hebrides has been short-listed as Scottish Textile Brand of the Year in the Scottish Fashion Awards 2011, sponsored by Vogue.com.

The winner will be announced at a glittering event in the Glasgow Science Centre on June 15 when several of the designers and international retailers who use Harris Tweed will also be in line for honors.

Brian Wilson, chairman of Harris Tweed Hebrides, welcomed the accolade as: “a tremendous endorsement of all the work done at Shawbost and in our global markets over the past three years”.

He said: “More and more of the world’s most design-conscious companies are using Harris Tweed in a vast range of ways and setting the trend for others to follow. It is fantastic recognition for the quality of the product and the skills that go into it”.

Harris Tweed Hebrides produced their first finished product just three years ago this month, after taking over the derelict Shawbost mill in late 2007. They have worked closely with cutting-edge designers to raise the profile and change the image of the fabric.

Over the past year, the company – who account for around 90 per cent of Orb-stamp tweed produced – have been working to re-build the US market as well as launching a marketing campaign in the ‘BRIC’ countries of high economic growth – Brazil, Russia, India and China.

Harris Tweed Hebrides previously won the Textile Brand of the Year award in 2009.