Hebridean Brewing Company secures place in Aldi’s Winter Beer Festival

Aldi has selected one of Stornoway’s finest breweries to take part in its Winter Beer Festival.

The Festival will take place in stores throughout Scotland to showcase some of the country’s finest dark ales, and this year will feature Islander from the Hebridean Brewing Co.

A spokesperson from the Hebridean Brewing Co, said: “We are very grateful for the opportunity to take part in Aldi’s third beer festival alongside other well-known Scottish breweries.

“We are excited to see what kind of reception our ale receives and hope it’s something that we can do again in the future.”

Islander is brewed with special coloured Scots malt and is deep ruby in colour and predominantly malty with robust hopping to match.

Complex like the Hebrides themselves, Islander has hidden rewards waiting for those who search them out. It is available in store for £1.99 (500ml).

Worth at least £96,000 to Scottish breweries, this year’s winter beer festival builds on the success of Aldi’s previous festivals which were worth a combined £190,000 to the breweries involved and saw over 105,000 bottles of ale sold.

Richard Holloway, Scottish managing director at Aldi, commented: “We are proud to be celebrating the third Aldi Scottish Beer Festival this winter.

“The success of the first two festivals is very much down to the relationships we have established with the best breweries across Scotland and the quality of the ales they have provided us with.”

He continued: “Our Winter Beer Festival is focused on providing our customers with the best seasonal ales on the market, all perfect for the dark and cold winter weather.

“These unique beers and ales are on offer at the lowest possible prices, and we hope that as many shoppers as possible try them out when next in store.”

Aldi’s Scottish Beer Festival is currently taking place across all of Aldi’s 49 Scottish stores for five weeks (or until stocks last).