The Western Isles’ distinctive mobile cinema will be seen by millions of people as it takes centre stage on ITV from Monday (7th September).
Screen Machine has been selected for stardom because of the difference it makes with National Lottery funding.
The 80-seat mobile cinema brings the latest movie releases to more than 40 remote and rural communities in the Highlands and Islands of Scotland, places like Tarbert, Lochmaddy and Castlebay that have little or no cinema access.
A film about its work will be broadcast before popular primetime programmes throughout September as part of a new National Lottery ad campaign.
Robert Livingston of Screen Machine said: “We are thrilled to have been chosen to tell our story to the public. We believe passionately in the magic of cinema, in giving everyone the chance to experience it regardless of where they live.
“There is something extra special about a film shown on the big screen – people bond as they share in the joy, laughs, sorrow and screams of a story well told.”
Jackie O’Sullivan from The National Lottery said: “Every week National Lottery players raise £34 million for charities and projects across the UK.
“These films are a great way of highlighting the hard work and dedication of staff and volunteers at Lottery-funded projects like Screen Machine, that make such a difference to people’s lives.”
The ITV advertising campaign celebrates the role of National Lottery players in supporting over 450,000 projects across the UK.