Lord Jim Sailing, the luxury sailing holiday firm which has sailed out of Stornoway for the past two years, offering summer charters throughout the Western Isles, has become the first luxury yacht in the area to join US based Getmyboat.com, a company specialising in exclusive use charters.
As Managing Director and Yacht Captain Michael Romeling explains, after two years in business and with a turnover of £1 million, Lord Jim Sailing is targeting a number of new sectors to grow the business.
“We already offer exclusive use of Lord Jim, a 24 metre steel ocean yacht which comfortably sleeps eight guests plus four crew. We are also starting new Winter Charters to the Canaries and Cape Verde Islands and offering new corporate packages covering staff incentive and performance boosting.”
Continued Michael: “But we want to capitalise on the massive global appeal of the Western Isles as a destination, especially in this year of Food & Drink, and target more overseas visitors, especially those from the States, to exclusively charter Lord Jim and explore these amazing islands.”
“Getmyboat.com is well known, very well run and we are delighted to form a partnership with them. They list 26,000 boats and yachts in 110 countries throughout the world but we are the only one in the Western Isles.”
“We have just refitted Lord Jim at a cost of £220k so it’s another reinvestment for us in this business. We are aiming to boost our overall turnover by at least 20% in 2015,” he said. “I love coming to Stornoway and am really looking forward to this season which kicks off in early May- it’s a beautiful part of the world and my crew and I have formed many friendships in the Harbour and on the island generally.”
Michael Romeling, who is also a business behaviour specialist as well as Captain of Lord Jim, lived in Scotland before joining the Merchant Navy as an Officer. He purchased the yacht Lord Jim in 2000 and sailed the vessel around the world before setting up in business in 2012.
Lord Jim Sailing has won the backing of David Adams McGilp, Regional Director, VisitScotland.
He said:“It’s always great to hear of new investment in Scotland’s sailing holiday sector and developments which extend and enhance the quality of choices for corporate guests from the UK and overseas, and I commend Lord Jim Sailing’s commitment to consolidate its share of the charter market and wish Michael and his crew every success.”
Ian Fordham, Chairman of Outer Hebrides Tourism, is also glad to see Lord Jim Sailing commence another season: “We are delighted that Lord Jim Sailing has once again chosen Stornoway in the Outer Hebrides as the departure point for its 2015 Summer Charter. The Outer Hebrides is a fantastic area for sailing, with extensive investment in marinas, pontoons and facilities across the islands from Stornoway down to Barra. The landscape, wildlife, local food and drink and culture and heritage all make the Outer Hebrides an excellent place to explore, and the option to do it by luxury yacht offers a whole new perspective.”