MG ALBA pledges creative approach to programme production

Donald Campbell, chief executive of MG ALBA, said BBC ALBA continues to enjoy strong support from both the Scottish and UK governments and ‘no effort will be spared’ in the development of the channel’s programming.

 He said: “MG ALBA warmly welcomes the news this week that additional funding of £1million from the UK Government will not be subject to forthcoming budgetary cuts and this reflects the commitment to BBC ALBA.

“We also have had strong support from the Scottish Government and those of us involved in the channel on a daily basis are acutely aware that we have to seek creative and innovative ways of utilising funding to maximum effect.”

Mr Campbell continued: “It is a challenge that we rise to in order to drive forward our programme making which has proved over the last five years to have made a significant contribution to broadcasting and, more importantly, been very attractive to viewers.”