The Scottish sea salt business, Hebridean Sea Salt, has announced a £180,000 deal with supermarket chain J Sainsbury’s.
The company based on Lewis, will see their Original and Peat Smoked sea salt hit the shelves of Sainsbury’s in its first UK-wide deal.
Initially, the sea salt will launch into 360 Sainsbury’s stores UK wide, including London and the South-East.
This is Hebridean Sea Salt’s first expansion into a major supermarket, making their products available UK-wide for the first time.
As Scotland’s first sea salt company, the expansion has been possible after a £250,000 investment in new equipment, taking Hebridean Sea Salt production from 50kg to a mighty 300kg per day.
Based on the ethos of producing sustainable products, Hebridean Sea Salt slowly evaporates Grade A, SEPA-certified water sourced locally from Loch Erisort, and then harvests the salt by hand, before it is hand packed on site on the Isle of Lewis.
Natalie Crayton, Managing Director of Hebridean Sea Salt said: “Our deal with Sainsbury’s has given us the platform to grow our business and increase our production.
“We have had fantastic support from chefs including Andrew Fairlie at Gleneagles and Mark Greenaway who love our products so we are delighted to now bring our pure and natural sea salt flakes to consumers UK wide.”
Hebridean Sea Salt was founded in 2011 on the banks of Loch Erisort.
The products produced by Hebridean Sea Salt are sustainable and made with the cleanest Grade ‘A’ water.
The final product is a pure, natural and unrefined salt that retains over sixty naturally occurring trace elements such as potassium, calcium, magnesium and zinc.
Now available at Sainsbury’s in store and online
Hebridean Sea Salt Pure Original, 150g pouch RRP £2.00
Hebridean Sea Salt Peat Smoked, 65g pouch RRP £2.00
For further information on Hebridean Sea Salt visit: www.hebrideanseasalt.co.uk/