Stornoway Black Pudding firmly on the map with EU recognition

John (left) and Derick (right) Smith, of W. J. Macdonald butchers on Francis Street, Stornoway, celebrate the announcement.
John (left) and Derick (right) Smith, of W. J. Macdonald butchers on Francis Street, Stornoway, celebrate the announcement.

Stornoway Black Pudding has been awarded official recognition from the European Union protecting if from unauthorised imitation.

It now joins the likes of Champagne and the Cornish Pasties, which are also protected under the Geographical Indication status. Now only black puddings produced in the town or parish of Stornoway on Lewis can be sold as Stornoway Black Pudding.

Speaking after the announcement John Smith of W. J. Macdonald butchers on Francis Street in Stornoway commented: “Great stuff. It was a long time coming.”

He explained: “It should be a good boost for business. When it all started [the protected status process] it was a big boost for business. ”

Four butches in the town sell Stornoway Black Pudding and John explained that W. J. Macdonald alone export around 400 of them to the mainland a week.

The news has been widely welcomed. Donnie Morrison, Manager of Charles Macleod Butchers in Stornoway, said: “The Stornoway Black Pudding Producers Association are delighted to have achieved recognition through the Protected Geographical Indication (PGI) accreditation for our product.

“It has been a long, hard fought journey and we have been so encouraged by the support that we have received from our loyal staff and customers, the Scottish Government, Defra and our local politicians.

“The feedback we have received from our fan base across the world has been so positive; so many folk hold the iconic Stornoway Black Pudding close to their hearts and so supported our campaign to protect our product from ‘copycat’ manufacturers.”

Rural Affairs Secretary Richard Lochhead said: “Stornoway Black Pudding is a world-renowned delicacy that truly deserves protected status which guarantees the provenance of this iconic Scottish product.

“PGI status is widely recognised as a sign of true provenance and has undoubtedly helped increase valuable export sales while enhancing Scotland’s reputation for having some of the best produce in the world.

“The award of PGI status is excellent news for the local area and testament to the hard work of the Stornoway Black Pudding Association and the four butchers who worked in partnership to grasp the opportunity to protect their premier product.”

Highlands and Islands MSP Rhoda Grant MSP added: “I am delighted that Stornoway Black Pudding has been awarded Protected Geographical Indicator status by the European Commission.

“This helps put Stornoway on the map as a producer of high quality produce and ensures the unique black pudding cannot be replicated anywhere else.”