Superjam entrepreneur visits Stornoway

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When most people his own age were chasing footballs or building forts, Fraser Doherty began building his empire.

Borrowing his gran’s recipe for her homemade jam the 14-year-old entrepreneur began selling jars to friends, family and neighbours.

Ten years on and Doherty’s Superjam is available in supermarkets and stores and in 12 different countries. And he has also penned a pair of books: The Superjam cookbook and SuperBusiness: How I Started SuperJam from My Gran’s Kitchen.

Last week Doherty was in Lewis for a pair of talks at the Nicolson Institute with pupils from the Lewis school and also pupils from Sir E Scott School.

“It went really well and the kids really listened,” began Doherty.

“I think, because I started when I was a similar age to all of them, they could imagine being in my shoes themselves and it was great to share with them my experiences and all I’ve learned.

“Hopefully some of them took something from my story.”

In addition to the visit to the school Fraser regaled his Superjam tale at a public talk in the Stornoway Town Hall and he revealed his plans to take his ever-popular product to new markets.

“We are still growing and we have plans to launch in both America and Japan,” he continued, “ and the product is featured on the QVC shopping television channel too.

“It has been a great 10-years and I never imagined I’d be doing this for a living all these years later. I actually had to buy some of my own jam from Waitrose for a meeting recently and when I did the cashier told me the story. Thankfully she got it right so the message has got out there. She was a bit embarrased when I introduced myself after though.”