The findings revealed that over 35 per cent of participants said word of mouth was their main source of information when seeking advice on health matters such as dentistry rather than speaking with consultants directly. Seven percent did admit to reading specialist professional media though.
However in contrast over 50 per cent of respondents said they were likely to scrutinise household handymen while more than 56 per cent said that they would carefully examine various holiday packages before booking. This figure drops to just over 24 per cent of people that would research cosmetic surgeons an eight per cent for healthcare professions.
Dr Foued Hamza, a London cosmetic surgeon, said: “Cosmetic surgery is a life changing procedure so it’s concerning that these results reveal that people aren’t taking adequate measures to research their medical practitioner sufficiently and this could indicate that Brits are too trusting of something as important as our health. It’s crucial that you always check a practitioner’s qualifications and read testimonials and reviews to find out about their reputation. Speak to previous patients to hear about their experience and even go and get a second opinion with another doctor to compare.” Dr Hamza has been practising cosmetic surgery for over 20 years and is ranked as one of the best practitioners in his field.
He is currently consulting at Queen Anne Street Medical Centre, in London.a