We're off-ski! Brits booking ski holidays sooner than ever
A poll, of 1,000 adults who have skied or snowboarded within the past four years, found other factors which influence their holiday destination include seeking out less crowded resorts (29%), the variety of slopes on offer (28%) and the overall size of the ski area (23%).
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Hide AdAnd while 90% are planning to hit the slopes again this year, 42% said value for money was a key priority, along with good conditions.
Those planning a getaway are willing to spend an average of £1,840 per person for a week-long getaway – a £381 increase from 2023.
And 36% are planning two or more trips this season.
Key influencers on ski holiday decisions
Nicolas Bresch, managing director of Club Med for the UK, Ireland and Nordics at Club Med, which offers premium all-inclusive resorts in Val Thorens, Tignes and other locations, said: “Whilst it’s pleasing to see that the travel landscape is on its way to making a full recovery from the past few years, we acknowledge that a number of factors, such as rising inflation, are still a key consideration for travellers when planning their next ski holiday.
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Hide Ad“Now more than ever, overall value for money and reliable snow conditions are vital when influencing skiers’ choice of destination and resort.”
Switzerland (30%) was the most popular location this season, ahead of France (24%), Austria (19%), Italy (18%), Canada (14%) and USA (9%).
More than half (54%) are planning a holiday with their family, while 47% are just going with their partner.
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Hide AdAlmost a quarter (24%) will go with friends, while 7% will embark on a solo trip.
It also emerged 56% had already booked their ski trip by September – a 30% increase compared to the same time last year.
While December is now the most popular month for skiers, with 38% planning to jet off during the festive month – up from 32% the previous year.
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Hide AdWith an increased effort to travel more sustainably and visit resorts which are sustainable, it’s
no surprise 67% look at the eco credentials of providers before booking their holiday.
Environmental concerns and broader holiday experiences
Air pollution (45%) and plastic waste (44%) are perceived to have the most impact on the environment when it comes to international holidays, followed by energy consumption (37%), food waste (36%), and deforestation (29%).
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Hide AdThere is a clear demand for people wanting to explore more than just skiing and snowboarding on their holiday, with 56% previously going on a winter sports holiday without taking to the slopes.
Speaking on the release of Club Med’s annual ski report, Carving Out New Tracks: The Shifting Trends for 2024/25, Nicolas Bresch added: “As we approach the 2024/25 season we’ve seen a marked increase in travellers looking to book all-inclusive, with our research showing that 40% of skiers are opting for all-inclusive.
“We pride ourselves on delivering a reliable and valuable service that ensures ease and value for money for our customers, taking the stress out of ski holidays and leaving them to focus on making memories, both on and off the slopes.”
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