Unleash campaign heads for Isles

A national campaign to get more people involved in sport will make its way to Stornoway on Tuesday (July 8th) as part of the Queen’s Baton Relay celebrations.

The ‘Unleash your sporty side’ campaign is using the profile of the Queen’s Baton Relay, Team Scotland and the Games to encourage those inspired by Glasgow 2014 to get involved – either through playing, coaching or volunteering.

Throughout the route of the Queen’s Baton Relay sportscotland will be putting on roadshow events with opportunities for people to try out different sports, as well as get information about what is available in their area.

Louise Martin CBE, Chair of sportscotland, said: “There has never been a better time to get into sport. The Commonwealth Games has created excitement across the country and sportscotland wants to use this enthusiasm to deliver a lasting sporting legacy for Scotland.

“We’ve set up 131 community sport hubs all over the country, making it easier than ever to step out your door and get involved in sport.

“It’s not just about taking part, because there are lots of ways to play a crucial part in Scottish sport. You can volunteer in sport centres, hubs and training facilities. Or if you’re an old hand at your favourite sport maybe now is the time to take up coaching and develop the next generation of Commonwealth champions.

“So now is the time to unleash your sporty side.”

As part of the campaign, a set of striking images have been produced by sportscotland which show people dressed in work clothes while revealing sporting attire underneath, to convey that everyone has an inner sporty side.

Stefan Hoggan, a swimmer who is a multiple Scottish record holder, is one of the faces behind the pictures and is urging people to get behind the campaign.

He said: “Not everyone is going to want to become a performance athlete, but no matter what level you go on to compete at it’s so important to stay fit and healthy through being active.

“Glasgow 2014 is shining the light on sport once again and it gives us a great opportunity to encourage people to get involved.

“Through the ‘Unleash your sporty side’ campaign, and other intitatives being driven by governing bodies, it’s great that people are getting the chance to try out different sports they wouldn’t normally take part in.

“I am delighted to have been part of sportscotland’s ‘Unleash your sporty side’ campaign, although seeing my picture on the side of a van in the advert was a bit surreal.”

For more information about the unleash your sporty side campaign, go to www.sportscotland.org.uk/unleash or get involved on Twitter using #sportyside.

The ‘Unleash your sport side’ roadshow will be at the Percival Square, Stornoway between 6-8pm on July 8th.