Gen Z

Gen Z see a ‘checking in’ text or liking a post on social media as a big sign of care

Gen Z turn to digital signs of care

Gen Z send nearly 600 memes to friends a year

Gen Z have friends they now communicate with exclusively through memes

Brits say they miss classic '80s hairstyles

The 1980s has been crowned Britain’s most standout decade

More than half of Brits often feel they have too many things to keep track of every day

Brits juggle six different tasks, reminders, and responsibilities

The survey found 35 per cent have multiple versions of almost exactly the same picture

Brits take five selfies before landing on one they're happy with

Mollie King explores London street style

Street style inspires Brits more than celebrities, poll finds

MC Grindah brings Bare Expectations to life

Charles Dickens’ Great Expectations has been given a Gen Z makeover

Many are embracing the great outdoors instead of taking to the pubs

Young Brits are swapping boozy nights out for the great outdoors

Campaigners support Skipton Building Society's call for more money emojis

Building society boss calls for new finance emojis

Research revealed that more than half of Gen Z rank illness or pain among their top aging concerns, higher than Boomers.

Ad Feature Gen Z worry more about aging than Boomers, study reveals

Cadbury &More has partnered with social media star, Nella Rose, to launch a ‘Bed Retreating Service'

A third of Gen Z would happily book a day off work to 'bed rot'
One in five Gen Z are exhausted by the pressures of ‘hustle culture’ – with 44 per cent often choosing to spend all day in bed as the ultimate form of self-care.
Lucy Brimble

Gen Z are also more likely to associate food and drink with relaxation

Gen Z need just 42 minutes to reach a state of relaxation

Half of Gen Z prefer picky dinners over more traditional offerings because they’re quick and easy

Gen Z is redefining traditional eating with ‘picky teas’

Younger consumers are paying almost twice as much as pensioners when buying snacks.

Ad Feature Gen Z hit hardest by corner shop convenience pricing

Being told off is also ranked on the list

The top 10 most awkward moments in life

62 per cent said having a skincare routine helps them to feel more confident.

Three quarters of women are comfortable leaving the house make-up free

66% said it was commonplace, in this current climate, for young people to return home, to save money on rent.

Ad Feature Half of young adults have had to move back in with Mum and Dad

44 per cent said general background noise causes them to lose concentration.

Two thirds of Gen Z office workers can’t work without headphones on

The pair are determined to keep their blossoming friendship alive.

Joe Wilkinson and Joe Marler rekindle their bromance in cheeky ad

46 per cent pf Gen Z just don’t know any other way to find love.

Gen Z begrudge online dating but don’t know how else to meet someone

Almost a third of the people polled reckon your taste buds fully mature as you go through your 20s.

Brits are most adventurous with taste at the age of 26

Almost half of Brits are expected to 'miss out' on Valentine's Day completely this year

One in five Brits admit Valentine’s Day is always an anti-climax

83 per cent of Gen Z say they feel more confident investing than they did a year ago.

Twice as many Gen Z are investing than Boomers

27 per cent of Gen Z want to invest their pensions into experiences rather than possessions.

Gen Z dream of a retirement filled with travel and holiday homes

The pub is losing the battle to the video gaming universe.

Ad Feature Gen Z men are ditching bars for gaming with friends

Subway are giving away sauce bottle shaped festive baubles inspired by its most popular sauces - Chipotle Southwest, Sweet Onion, and Honey Mustard.

Wacky condiments are making their way onto Gen Z’s Christmas dinners

Younger shoppers are more prone to impulse purchase regret.

Almost 4 in 10 people admit to Black Friday regret from impulse buys

20 per cent of Gen Z and Millennials reckon handing over an unwrapped gift is perfectly acceptable.

1 in 6 adults see nothing wrong with giving Xmas presents unwrapped
One in six adults see nothing wrong with giving Christmas presents – without wrapping them.
Rich Jenkins

Fashion and beauty expert Julie Bayley has had a sneak peek at the line-up of festive gifts at Boots

Boots launches 56 new brands for Christmas - prices start under £10

According to a poll of 2,000 Brits, 86 per cent of Gen Z and 72 per cent of Millennials say work trips are a chance to upgrade their lifestyles

Young professionals see business travel as a lifestyle upgrade

City dwellers spend 10 minutes longer outside than those in suburban areas

City dwellers spend longer outside than those who live in villages

45 per cent of Brits believe they spend more time talking to people digitally than they do in person

Gen Z most often experience feelings of loneliness, study reveals

Composer Dr Natalie Hyacinth creates an original music track with Galaxy chocolate

This song makes chocolate taste better, according to research

Predictable Brits order the same takeaway or restaurant meal

1 in 3 Brits order the same dish every time they eat out

Brits are becoming more confident when it comes to investing.

Brits grow confident about investing but cautious with their choices

Boomers twice as likely as Gen Z to turn to tea for their hydration needs

More than 2.5 million Brits can’t remember their last glass of water

Brits will spend over £8,700 on ice cream in a lifetime

Brits will spend over £8,700 on ice cream in a lifetime

Which zodiac signs get the most – and least – attention from prospective dates?

What star sign are you? It might make a difference to your love life

'Come again?', 'eh?', and 'you what?' are more preferred

Gen Z is killing off traditional polite phrases like ‘excuse me?’

Older is bolder! Boomers outpace Gen Z with adventurous eating habits

From tents to glitter: 7 ways to go greener at Glastonbury

29 per cent believe the word ‘cash’ may die out entirely one day

Poll shows cash divide - Gen Z say ‘paper' while Boomers say 'cash'

Visiting a theme park is a summer must for 23 per cent for Gen Z

Gen Z's dream summer includes five festivals and four trips abroad

Gen Z and Millennials say their dream home is just like their parents'

Most empowering women of 2025 - and the messages that made them stand out

The top 20 most empowering women of 2025 revealed
Michelle Obama, Katie Piper and the late Dame Deborah James have been named the most empowering female role models of 2025.
Oliver Lewis

Teen stares at phone while stood on level crossing. Network Rail

Teen stops on level crossing to text on mobile phone

77% of Gen Z book a hotel based solely on its ‘vibes’ or aesthetic

Move over Gen Z - young Brits are more Gen T, after research found they would turn to a cuppa over an alcoholic drink when stressed out.

Gen Z turn to tea when stressed over an alcoholic drink

Gen Z students are ditching clubs for cooking as a way to socialise

Gen Z say life would be more fun with a clone

Olly Alexander surprises fans with a double act in St Pancras Station

Survey reveals most of us envy neighbours' homes

Lucia Gorman 'bored club girl' back in front of the camera

They need to decompress once they log off

Gen Z take the longest to destress after work, survey finds

Tesco has unveiled Hatch, an exclusive one-day only tasting experience hosted by renowned chocolatier and author Chantal Coady OBE

Brits admit stealing Easter goodies from kids

One in three Gen Zers have increased their charitable giving

Gen Z and millennials are the most charitable generations, study shows

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