TUI brings Christmas elves to life in free illustrated storybook

TUI has welcomed back its mischievous Christmas elves for the second year running, and this time they are being brought to life in a brand new free illustrated storybook. The magical 16-page children’s book, ‘Twas the Flight Before Christmas’ continues the untold story of what TUI’s TV elves, back on screens today, get up to when they finish their Christmas duties.

Bursting with Christmas spirit and cheeky illustrations, the storybook takes readers on a journey with the elves as they swap snowy Lapland for sunny Spain after they wave goodbye to Father Christmas as he sets off for his deliveries.

From snorkelling and windsurfing along the Spanish coast, to cannonballing into the hotel pool, the mischievous elves show how to really live it up on a TUI holiday.

The elves soak up the sunshine around the hotel and on the beach, learn some new yoga moves, and elves Suzy and Mo even manage to fit in a massage followed by a romantic dinner for two. And one cheeky elf named Paul has such a good holiday, he doesn’t make it back to Lapland!

‘Twas the Flight Before Christmas is available for online orders free of charge now and can be delivered to your door before Christmas day if ordered before the 19 December.

Online versions can be personalised with a child’s name on the front-cover, or alternatively, a non-personalised version can be picked up from any TUI retail store across the UK as long as stocks last. TUI is also inviting children into retail stores to post their own card to the TUI elves. Using an in-store post box, they can write to the elves to let them know where they’d visit if they could pick any destination in the world.

As part of TUI’s exciting postal service to Lapland, families can be entered into a prize draw to win a TUI gift card worth up to £2000.

Sara Ali, Director of Brand and Content, TUI UK & Ireland, said: “After seeing how much joy ‘Happy Holidays’ brought to families last year, we’ve loved the opportunity to extend the elves’ adventures further with a physical storybook, ‘Twas the Flight Before Christmas.

TUI's elves wave goodbye to Father Christmas as he sets off for his Christmas Eve deliveries

“The story captures the essence of what TUI is all about - creating moments of happiness with loved ones. Having the in-store post boxes will also really help to bring the magic of elves to life and we’re looking forward to seeing lots of letters from children being sent off to Lapland from our retail stores.

“We hope families will enjoy following the elves’ sunny escapes as much as they enjoy their own TUI holidays.”

To order a free copy of ‘Twas the Flight Before Christmas’, visit https://brochures.tui.co.uk/christmasbook